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McKenzie, Brent
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Baltic Journal of Management
4
Baltic journal of management
3
EBS review
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Handbook of research on international advertising
1
History of retailing and consumption
1
International journal of business and emerging markets : IJBEM
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1
Does retailer country of origin effects exist in transition economies? : an Estonian case study
McKenzie, Brent
- In:
International journal of management practice : IJMP
3
(
2008/09
)
3
,
pp. 226-240
Persistent link: https://www.econbiz.de/10003812464
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2
A test of retail service brand extensions in Estonia : Tallinna Kaubamaja and Selver
McKenzie, Brent
- In:
EBS review
(
2008/09
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10003885382
Saved in:
3
University business students' perceptions of retail shopping behaviour : a Canadian and Estonian comparative study
McKenzie, Brent
- In:
Baltic journal of management
3
(
2008
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10003697808
Saved in:
4
Twenty years on - retailer advertising during and since the fall of the Soviet Union : Tallinna Kaubamaja, "Estonia's Department Store"
McKenzie, Brent
- In:
Handbook of research on international advertising
,
(pp. 179-197)
.
2012
Persistent link: https://www.econbiz.de/10009513925
Saved in:
5
From communism to capitalism : Tallinna Kaubamaja - Estonia's department store
McKenzie, Brent
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 57-78
Persistent link: https://www.econbiz.de/10012693762
Saved in:
6
Retail value chains : extension and development into transition economies : Stockmann in Estonia and Latvia
McKenzie, Brent
;
Merrilees, Bill
- In:
Baltic journal of management
3
(
2008
)
3
,
pp. 309-327
Persistent link: https://www.econbiz.de/10003775164
Saved in:
7
Service entry strategies into a transition economy : an Estonian case study
McKenzie, Brent
;
Merrilees, Bill
- In:
International journal of business and emerging markets …
1
(
2008/09
)
2
,
pp. 124-140
Persistent link: https://www.econbiz.de/10003794519
Saved in:
8
Culture and marketing strategy in discount retailing
Merrilees, Bill
;
McKenzie, Brent
;
Miller, Dale
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 215-221
Persistent link: https://www.econbiz.de/10003428830
Saved in:
9
Mass customization and system development : case findings from the packaging industry
Kotri, Andrus
;
McKenzie, Brent
- In:
Baltic journal of management
5
(
2010
)
1
,
pp. 100-117
Persistent link: https://www.econbiz.de/10003940107
Saved in:
10
Department store shopping behaviour in Estonia and Latvia : a comparative study
McKenzie, Brent
- In:
The European retail digest : the authoritative guide to …
54
(
2007/08
),
pp. 25-31
Persistent link: https://www.econbiz.de/10003530260
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