Mass customization and system development : case findings from the packaging industry
Andrus Kotri; Brent McKenzie
| Year of publication: |
2010
|
|---|---|
| Authors: | Kotri, Andrus ; McKenzie, Brent |
| Published in: |
Baltic journal of management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5265, ZDB-ID 2248722-0. - Vol. 5.2010, 1, p. 100-117
|
| Subject: | Mass Customization | Mass customization | Verpackungswirtschaft | Packaging industry | Beziehungsmarketing | Relationship marketing | Estland | Estonia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003940107