Aggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, Stephen - In: Journal of Business Ethics 109 (2012) 4, pp. 463-481
This research updates and significantly extends Akaah and Riordon’s (J Market Res 26:112–120, <CitationRef CitationID="CR3">1989</CitationRef>) evaluation of ethical perceptions of marketing research misconduct among marketing research professionals. In addition to examining changes in perceptions toward key marketing research...</citationref>
