Committee in charge: Robert Madrigal, Chairperson, Marketing;Lynn Kahle, Member, Marketing;David Boush, Member …, Marketing;Robert Mauro, Outside Member, Psychology …

Purpose ? The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue … marketing from both American and European perspectives. Earlier studies published in EJM on relationship marketing are featured … in a table.Findings ? The proposed ethical relationship marketing approach has three stages (establishing, sustaining and …

specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing … challenges of deploying AI in marketing from a multi-stakeholder perspective. By revealing interdependencies and tensions between … marketing. To reconcile some of these tensions and account for the AI-for-social-good perspective, the authors make suggestions …