Purpose – This paper takes advantage of the closeness of two separated communities on the island of Cyprus to study how controversial products and forms of offensive advertising executions can be related to levels of religiousness, time usage and temporality. The resulting observations are...

Purpose ? The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach.Design/methodology/approach ? The approach is a conceptual one providing a background on relationship marketing from both American and European perspectives. Earlier...