Taek Yi, Ho; Dubinsky, Alan J.; Un Lim, Chae - In: Journal of Services Marketing 26 (2012) 6, pp. 403-418
Purpose – The purpose of the article is to present and test a model regarding important factors that may help reduce unethical behavior (i.e. misselling) of salespeople in the financial services industry. Design/methodology/approach – To test the hypotheses, telemarketers from the life...