that seemed to sever its existing identity. Together, these findings have marketing implications for brand management …

Critically examines the ways in which the boundaries of business ethics are being established within business schools …, consulting firms and corporations. Contrasts this official discourse on ethics with an alternative, more socially informed, and … potentially disruptive approach to the ethics of business.  …

elements are missing: legality and ethics, which form the foundation of brand equity. A good brand must be a legal as well as … of ethics in branding.  …

/methodology/approach – The study drew upon existing literature in the areas of ethics, social responsibility, shopping and store image to …

no one but Shell itself, which has learned the hard way the value of social awareness, ethics and trust in a world that …

governance. Its purpose is to evaluate critically the ethics of “mainstream” human resource management (HRM) and to propose an …