Deception of research participants is a pervasive ethical issue in experimental consumer research. Content analyses find as many as three-quarters of published human participant studies in our field involved some form of deception and almost all of these deceptive studies employed experimental...

Despite significant ethical advances in recent years, including professional developments in ethical review and codification, research deception continues to be a pervasive practice and contentious focus of debate in the behavioral sciences. Given the disciplines’ generally-stated ethical...