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A contextualist proposal for the conceptualization and study of marketing ethics
Thompson, Craig J. - 2009
Persistent link: https://www.econbiz.de/10003832794
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Low-stakes opportunism
Jap, Sandy D.; Robertson, Diana C.; Rindfleisch, Aric; … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 216-227
Persistent link: https://www.econbiz.de/10009737776
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Consumer identity work as moral protagonism : how myth and ideology animate a brand-mediated moral conflict
Luedicke, Marius K.; Thompson, Craig J.; Giesler, Markus - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1016-1032
Persistent link: https://www.econbiz.de/10003962964