Low-stakes opportunism
Year of publication: |
2013
|
---|---|
Authors: | Jap, Sandy D. ; Robertson, Diana C. ; Rindfleisch, Aric ; Hamilton, Ryan |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 2, p. 216-227
|
Subject: | Transaktionskosten | Transaction costs | Entscheidung | Decision | Ethik | Ethics | Opportunismus | Opportunism | Beziehungsmarketing | Relationship marketing |
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