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~subject:"Ethnische Gruppe"
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Ethnische Gruppe
Consumer behaviour
18
Konsumentenverhalten
18
South Africa
13
Südafrika
12
Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
6
Dienstleistungsqualität
6
Kundenzufriedenheit
6
Service quality
6
AIDS
4
Advertising effects
4
Einzelhandel
4
Emerging economies
4
Emotion
4
Retail trade
4
Schwellenländer
4
Social Marketing
4
Werbewirkung
4
Beschwerdemanagement
3
Brand management
3
Cause-Related Marketing
3
Cause-related marketing
3
Complaint management
3
Corporate reputation
3
Customer service
3
Financial services
3
Finanzdienstleistung
3
Firmenimage
3
Kundenservice
3
Markenführung
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Social marketing
3
Angst
2
Anxiety
2
Dienstleistung
2
Ethnic group
2
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Boshoff, Christo
1
Terblanche, Nic S.
1
Terblanche-Smit, Marlize
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Cutting edge international research
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Journal of service research : JSR
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ECONIS (ZBW)
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A neurophysiological assessment of consumers' emotional responses to service recovery behaviors : the impact of ethnic group and gender similarity
Boshoff, Christo
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 401-413
Persistent link: https://www.econbiz.de/10009673026
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2
Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Cutting edge international research
,
(pp. 111-125)
.
2010
Persistent link: https://www.econbiz.de/10003985157
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