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~subject:"Ethnische Gruppe"
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You are what you speak? Global...
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Ethnische Gruppe
Consumer behaviour
80
Konsumentenverhalten
80
International marketing
29
Internationales Marketing
29
Welt
28
World
28
Globalization
27
Cultural identity
26
Kulturelle Identität
26
Globalisierung
24
Brand image
19
Markenimage
19
Brand management
17
Markenführung
17
China
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Ethnic group
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Designation of origin
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Herkunftsbezeichnung
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Online retailing
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Online-Handel
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Canada
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Kanada
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Markenartikel
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National culture
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Nationalkultur
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Brand
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Culture
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Marketing management
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Marketingmanagement
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Social integration
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Soziale Integration
9
Customer satisfaction
8
Dienstleistungsqualität
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Kundenzufriedenheit
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Marketing
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Materialism
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Service quality
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English
15
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Laroche, Michel
9
Cleveland, Mark
8
Papadopoulos, Nicolas G.
4
Bartikowski, Boris
2
El Banna, Alia
2
Jamal, Ahmad
2
Murphy, Steven A.
2
Aurup, Golam Mohammad
1
Babin, Barry J.
1
Ferraz, Sofia Batista
1
Hui, Michael
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Iyer, Rajesh
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Kim, Chankon
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Penaloza, Lisa
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Rod, Michel
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Rojas-Méndez, José I.
1
Romero, Cláudia Buhamra Abreu
1
Sobol, Kamila
1
Takahashi, Ikuo
1
Xu, Cecelia
1
Yang, Zhiyong
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Journal of business research : JBR
9
International marketing review
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of international marketing
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Marketing and multicultural diversity
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ECONIS (ZBW)
15
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1
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
2
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
3
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Saved in:
4
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
5
Acculturation to the global consumer culture : ten years after and agenda for the next decade
Cleveland, Mark
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011892174
Saved in:
6
Multifaceted acculturation in multiethnic settings
Cleveland, Mark
;
Xu, Cecelia
- In:
Journal of business research : JBR
103
(
2019
),
pp. 250-260
Persistent link: https://www.econbiz.de/10012104217
Saved in:
7
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
8
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
9
The future of ethnic marketing in a globalized world : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 269-272
Persistent link: https://www.econbiz.de/10011771894
Saved in:
10
Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Journal of international marketing
25
(
2017
)
3
,
pp. 61-82
Persistent link: https://www.econbiz.de/10011752715
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