Ethnographic methods are applied to this investigation of the links between language and business culture found in letters exchanged in the 1880s, 1900s, 1930s, and 1940s among members of a long-lived family-owned business. The letters are contained in three sets of correspondence between three...

The link between longevity and values has been pointed out by several authors, who have underlined values as an important factor for supporting a long-term vision, as well as a source of competitive advantage based on using values as specific company resources. Nevertheless, not many empirical...