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International handbook of advertising
Dunn, S. Watson - 1964
Persistent link: https://www.econbiz.de/10014374078
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Development of mass marketing : the automobile and retailing industries ; proceedings of the Fuji Conference
Okochi, Akio (contributor); Shimokawa, Kōichi (contributor) - 1981
Persistent link: https://www.econbiz.de/10000119645
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Europa : Daten, Fakten, Trends
1993
Persistent link: https://www.econbiz.de/10000882951
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Print media in the advertising markets of the future
Schrape, Klaus - In: The journal of media economics 6 (1993) 1, pp. 52-72
Persistent link: https://www.econbiz.de/10001147908
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Advertising
IP Deutschland GmbH <Köln> - Köln : IP International Marketing Committee (CMI) - 45.2002; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10001696009
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A survey of econometric studies of tobacco advertising
Alchin, Terry M. - 1991
Persistent link: https://www.econbiz.de/10000910416
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Amerikanische Erfahrungen auf dem Gebiet der Wirtschaftswerbung im Hinblick auf ihre Anwendung im westeuropaeischen Raum
Hallig, Klaus - 1965
Persistent link: https://www.econbiz.de/10013386532
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Les agences de publicité américaines multinationales et les politiques gouvernementales
Weinstein, Arnold K. - In: Revue économique et sociale : RES ; bulletin de la … 34 (1976) 2, pp. 125-134
Persistent link: https://www.econbiz.de/10002967896
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What big agency men in Europe think of copy testing methods
Boyd jr., Harper W.; Ray, Michael L. - In: Journal of marketing research : JMR 8 (1971) 2, pp. 219-223
Persistent link: https://www.econbiz.de/10002026876
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Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon; Johnson, Timothy P.; Zhang, Jing - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 297-310
Persistent link: https://www.econbiz.de/10009270610