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Integrierte Produktpolitik (IPP) in ausgewählten Ländern Europas : Stand, Entwicklung und Perspektiven
Rubik, Frieder; Scheer, Dirk - 2005
Persistent link: https://www.econbiz.de/10002749875
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Market-based instruments for environmental management : politics and institutions
Andersen, Mikael Skou (ed.);  … - 2000
Persistent link: https://www.econbiz.de/10001421984
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Technological diversity and future product diversity in the drug industry
Cantner, Uwe; Plotnikova, Tatiana - 2009
This paper deals with the topic of related R&D and innovation strategies of large firms. We ask what determines the diversity of a firm's product portfolio. More specifically, we try to explain large firms' expansion into new product markets driven by the characteristics of their technological...
Persistent link: https://www.econbiz.de/10010266682
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Technological diversity and future product diversity in the drug industry
Cantner, Uwe; Plotnikova, Tatiana - 2009
This paper deals with the topic of related R&D and innovation strategies of large firms. We ask what determines the diversity of a firm's product portfolio. More specifically, we try to explain large firms' expansion into new product markets driven by the characteristics of their technological...
Persistent link: https://www.econbiz.de/10003833242
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Corporate product policy and innovative behavior of European and Japanese multinationals: an empirical investigation
Kotabe, Masaaki - 2006
Persistent link: https://www.econbiz.de/10003410829
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Product architecture, inter-firm vertical coordination and knowledge partitioning in the auto industry
Zirpoli, Francesco; Camuffo, Arnaldo - In: European management review : the journal of the … 6 (2009) 4, pp. 250-264
Persistent link: https://www.econbiz.de/10003915939
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Strategic brand management : a European perspective
Keller, Kevin Lane; Apéria, Tony; Georgson, Mats - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003679802
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Softwareindustrie : Wettbewerb auch bei Paketangeboten möglich
Kooths, Stefan; Schlippenbach, Vanessa von - In: DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft 75 (2008) 19, pp. 253-259
Persistent link: https://www.econbiz.de/10003709665
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Strategic brand management : a European perspective
Keller, Kevin Lane; Apéria, Tony; Georgson, Mats - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009406955
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International marketing in Europe
Szymura-Tyc, Maja (contributor) - 2012
Persistent link: https://www.econbiz.de/10009671310