International marketing in Europe
Year of publication: |
2012
|
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Other Persons: | Szymura-Tyc, Maja (contributor) |
Publisher: |
Katowice : Univ. of Economics Publ. |
Subject: | Internationales Marketing | International marketing | Markteintritt | Market entry | Produktmanagement | Product management | Markenführung | Brand management | Dienstleistungsmarketing | Services marketing | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | EU-Binnenmarkt | Single European market | EU-Staaten | EU countries | Europa | Europe |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 237 S. Ill., graph. Darst. |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | English |
ISBN: | 978-83-7246-754-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
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