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The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten; Kostyk, Alena - In: International marketing review 41 (2024) 2, pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
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Customer engagement behavior : interacting with companies and brands on Facebook
Bitter, Sofie; Grabner-Kräuter, Sonja - In: The changing roles of advertising : [extended versions …, (pp. 3-17). 2013
Persistent link: https://www.econbiz.de/10009773069
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Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
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Attention and saliency on the internet : evidence from an online recommendation system
Helmers, Christian; Krishnan, Pramila; Patnam, Manasa - In: Journal of economic behavior & organization : JEBO 161 (2019), pp. 216-242
Persistent link: https://www.econbiz.de/10012140212
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Regulating Digital Markets : The European Approach
Manganelli, Antonio; Nicita, Antonio - 2022
1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...
Persistent link: https://www.econbiz.de/10013040862
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Regulating digital markets : the European approach
Manganelli, Antonio; Nicita, Antonio - 2022
This book explores the regulatory options for digital platforms and data economies. The trade-offs between the market value of information and individual privacy rights are examined to provide rationale for regulation and policy suggestions. A general conceptual framework is provided for digital...
Persistent link: https://www.econbiz.de/10012627937
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The effect of traditional media consumption and internet use on environmental attitudes in Europe
Babutsidze, Zakaria; Blankenberg, Ann-Kathrin; Chai, Andreas - In: Journal of evolutionary economics 33 (2023) 2, pp. 309-340
Persistent link: https://www.econbiz.de/10014330261
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Toward a classification system of relational activity in consumer electronic communities : the moderators' tale
Hair, Neil; Clark, Moira; Shapiro, Melanie - In: Journal of relationship marketing : innovations & … 9 (2010) 1, pp. 54-65
Persistent link: https://www.econbiz.de/10003974300
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Perceived Internet privacy concerns on social networks in Europe
Cecere, Grazia; Le Guel, Fabrice; Soulié, Nicolas - In: Technological forecasting & social change : an … 96 (2015), pp. 277-287
Persistent link: https://www.econbiz.de/10011532604
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Change the Game : wie wir uns das Netz von Facebook und Google zurückerobern
Milborn, Corinna; Breitenecker, Markus - 2018 - 1. Auflage
Breitenecker ist Geschäftsführer von ProSieben/Sat.1/Puls 4, Milborn arbeitet für dieselbe Mediengruppe als leitende Journalistin. Das Autorenduo beschreibt, wie die libertäre Hippiephilosophie der Informationsfreiheit lange das rücksichtslose Streben nach globalen Geschäfts- und...
Persistent link: https://www.econbiz.de/10011905977