-- 2 Supra-Nationality and Sub-Nationality in Spanish Advertising -- 3 'Danes don't tell lies': On the Place of 'Made In …' Advertising in a Post- National Trading Environment -- 4 Rhetorical Devices In Television Advertising -- 5 Voices with or without … Faces: Address and Reader Participation in Recent French Magazine Advertising -- 6 What makes a Promotional Brochure …

Anschlüsse geht. Zugleich haben Behörden, die für Fragen im Zusammenhang mit Werbung zuständig sind, jedoch möglicherweise weder …

precisely which advertising appeals are most effective amongst the older consumers of Poland, Hungary, Ireland and the UK. In an …