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New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A.
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contributor
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2007
Persistent link: https://www.econbiz.de/10003591697
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New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2007
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Rev.
Persistent link: https://www.econbiz.de/10003662075
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To standardize or not to standardize : marketing mix effectiveness in Europe
Gatignon, Hubert A.
;
Vanden Abeele, Pierre
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1995
Persistent link: https://www.econbiz.de/10000922470
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Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
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