comments on the top 10 toys Europe‐wide: Tecnitoys’ SCX Monza Set, Smoby’s Star Party CD, Smoby’s No.1 football table, Zapf … parents: playing with toys remains the favourite leisure activity, pocket money normally starts at six years old, 58 per cent … host’s present, Toys “R” Us is their favourite toy store, and they receive an average of seven toys at Christmas and four …

works in Europe: a code of advertising practice is created, based on the codes of the International Chamber of Commerce, and …Examines how self‐regulation in advertising, within a framework of legislation, can help reverse the trends toward … childhood obesity and excessive consumerism by protecting children from undesirable advertising practices. Outlines how this …

This paper presents the findings of a survey of television advertisements broadcast on French and UK television … advertising styles between the two countries. UK advertisements continue to rely on humour or straightforward information, where … their French counterparts rely on a dreamlike advertising style. These differences appear to be rooted in the individual …

Surveys the children’s market in Europe, finding that there is a general similarity in child behaviour between …