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Does your sponsor affect my perception of the event? : the role of event sponsors as signals
Walker, Matthew; Hall, Todd; Todd, Samuel Y.; Kent, Aubrey - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 138-147
Persistent link: https://www.econbiz.de/10009373484
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Exploring sense of community among small-scale sport event volunteers
Kerwin, Shannon; Warner, Stacy; Walker, Matthew; … - In: European Sport management quarterly : ESMQ 15 (2015) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10011301892
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Do charity sport events function as "brandfests" in the development of brand community?
Woolf, Jules; Heere, Bob; Walker, Matthew - In: Journal of sport management : the official journal of … 27 (2013) 2, pp. 95-107
Persistent link: https://www.econbiz.de/10009737316
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Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji; Orr, Madeleine; Inoue, Yuhei; Chang, Yonghwan - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
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Behavioral correlates of psychological involvement : a 2-year study
Sato, Mikihiro; Jordan, Jeremy S.; Funk, Daniel C. - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 148-160
Persistent link: https://www.econbiz.de/10011998401
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Athletic goal achievement : a critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events
Hyun, Moonsup; Jordan, Jeremy S. - In: Sport management review 23 (2020) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10012295136