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Expectation formation
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Journal of communication management : an international journal
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ECONIS (ZBW)
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Public relations as expectation management?
Olkkonen, Laura
;
Luoma-aho, Vilma
- In:
Journal of communication management : an international …
18
(
2014
)
3
,
pp. 222-239
Persistent link: https://www.econbiz.de/10010392919
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Public relations and expectation theory : introducing Relationship Expectation Theory (RET) for public relations
Olkkonen, Laura
;
Luoma-aho, Vilma
- In:
Public Relations
,
(pp. 541-561)
.
2021
Persistent link: https://www.econbiz.de/10012505034
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