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Experiential gifts
Taiwan
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Consumer behaviour
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Chen, Tser-yieth
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Lin, Yen Ling
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Tai, Zhi-Cheng
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Asia Pacific journal of marketing and logistics
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Chinese management studies
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ECONIS (ZBW)
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How substitute scarcity appeals effect on experiential gift's purchase intention?
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Lin, Yen Ling
- In:
Chinese management studies
17
(
2023
)
4
,
pp. 755-769
Persistent link: https://www.econbiz.de/10014336648
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Appearance and media popularity affecting experiential gift-giving
Chen, Tser-yieth
;
Wu, Hsueh Ling
;
Tai, Zhi-Cheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2198-2215
Persistent link: https://www.econbiz.de/10014430220
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