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Sutter, Matthias
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29
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20
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Moraga-González, José Luis
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Warlop, Luk
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Diehl, Sandra
17
Franses, Philip Hans
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Herweg, Fabian
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Matsushima, Noriaki
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Vermeulen, Frederic
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Chen, Yongmin
16
Gillingham, Kenneth
16
Helm, Roland
16
Armstrong, Mark
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Boztuğ, Yasemin
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Brekke, Kjell Arne
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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CESifo working papers
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing research : JMR
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Economics letters
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Europäische Hochschulschriften / 5
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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SpringerLink / Bücher
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International journal of industrial organization
67
European journal of operational research : EJOR
63
Journal of behavioral and experimental economics
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Gabler Edition Wissenschaft
60
Marketing letters : a journal of research in marketing
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Discussion paper series / IZA
56
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
51
Journal of promotion management : innovations in planning and applied research
51
The American economic review
51
Discussion paper
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European journal of marketing : EJM
49
Journal of promotion management : JPM
48
Applied economics
47
Discussion paper / Tinbergen Institute
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
97
RePEc
2
OLC EcoSci
1
Showing
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1
The impact of
brand
experiences on
brand
resonance in multi-channel
fashion
retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
2
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
3
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
4
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
5
Jugendliche
als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea
-
1999
Persistent link: https://www.econbiz.de/10001381954
Saved in:
6
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
7
Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.
;
Albrecht, C.-M.
;
Sauer, Nicola E.
-
2005
Persistent link: https://www.econbiz.de/10003265368
Saved in:
8
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
9
Ein konzeptionelles Modell zum Suchverhalten von Kunden in Einzelhandelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
12
(
1997
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001229926
Saved in:
10
The haven of the self-service store : a study of the fruit and vegetable department's influence on customer attitudes towards food chain stores
Bech-Larsen, Tino
-
2000
Persistent link: https://www.econbiz.de/10001444248
Saved in:
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