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Toward a reconciliation of market power and information theories of advertising effects on price elasticity
Mitra, Anusree - In: Journal of consumer research : JCR ; an … 21 (1995) 4, pp. 644-659
Persistent link: https://www.econbiz.de/10001178628
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The destructive effect of complex analytics on innovativeness
Güçlü, Burçin; Canela, Miguel-Ángel - In: International journal of applied behavioral economics : … 6 (2017) 4, pp. 38-56
Persistent link: https://www.econbiz.de/10011820539
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Wettbewerberreputation für Aggressivität : ein Schlüsselkonstrukt im Marketingwettbewerb
Kaul, Oliver W. - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001576725
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Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy
Pessemier, Edgar A. - 1963
Persistent link: https://www.econbiz.de/10002637968
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Influence of web advertising strategies, consumer goal-directedness, and consumer involvement on web advertising effectiveness
Wang, Kai; Wang, Eric T. G.; Farn, Cheng-kiang - In: International journal of electronic commerce : IJEC 13 (2009) 4, pp. 67-95
Persistent link: https://www.econbiz.de/10003856923
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Price as a stimulus to thank : the case for willful overpricing
Wathieu, Luc; Bertini, Marco - 2005
Persistent link: https://www.econbiz.de/10003377679
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Emotion und Marke als Einflussfaktor der wahrgenommenen Preisfairness : eine theoretische und empirisch experimentelle Analyse
Huber, Frank; Vollhardt, Kai; Heußler, Tobias - 2006
Persistent link: https://www.econbiz.de/10003297819
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The relationship between FSI advertising style and coupon redemption
Roehm, Harper A.; Roehm, Michelle L. - In: Marketing letters : a journal of research in marketing 18 (2007) 4, pp. 237-247
Persistent link: https://www.econbiz.de/10003549594
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Information Mirages an experimentellen Wertpapiermärkten
Kugler, Patrick L. (contributor) - 2006
Preisbildung an Aktienmärkten -- Ausgewählte empirische Untersuchungen zur Erklärung von Information Mirages -- Information Mirages an experimentellen Wertpapierbörsen -- Methodik zur Analyse von Information Mirages an der Computerbörse CAT -- Spezifikation der Information Mirages an der...
Persistent link: https://www.econbiz.de/10014014174
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Decision on strategic markets : an experimental study
Holler, Manfred J.; Høst, Viggo; Kristensen, Kai - 1991
Persistent link: https://www.econbiz.de/10000812826