The relationship between FSI advertising style and coupon redemption
Harper A. Roehm; Michelle L. Roehm
| Year of publication: |
2007
|
|---|---|
| Authors: | Roehm, Harper A. ; Roehm, Michelle L. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 18.2007, 4, p. 237-247
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Marketingmanagement | Marketing management | Experiment | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003549594