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A majority of surveyed consumers say they prefer ethically certified products, such as Fair Trade coffee, over non … conducted on eBay. We find that the Fair Trade label has a substantial positive effect on bidding for coffee. On average …, shoppers paid a 23% premium for coffee labeled Fair Trade. This premium was not affected by the recent recession …
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We use a field experiment to investigate the effect of incentives on food purchase decisions at a grocery store. We recruit over 200 participants and track their purchases for a period of 6 months, permitting us a glimpse of more than 3,500 individual shopping trips. We randomize participants to...
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