Showing 1 - 10 of 11,203
theory. We further analyze the relevance of promotions, for which OOS is most pronounced, as essential driver of differences …
Persistent link: https://www.econbiz.de/10008989876
shifts can be explained and predicted using context and phantom theory. In a series of experiments, we show that consumers …
Persistent link: https://www.econbiz.de/10009266902
Persistent link: https://www.econbiz.de/10010128296
Persistent link: https://www.econbiz.de/10011413833
Zentrale Besonderheiten von PWYW Angeboten im Internet -- Entwicklung eines Modells zur Analyse der freiwilligen Zahlungsbereitschaft -- Einfluss externer und individueller Charakteristika auf die Zahlungsbereitschaft.
Persistent link: https://www.econbiz.de/10014018366
Persistent link: https://www.econbiz.de/10008736079
Persistent link: https://www.econbiz.de/10009570268
Using two field studies and a laboratory experiment, we test the proposition that participating in a firm-sponsored post-service experience survey can lead customers to make broader inferences than just increasing accessibility of survey responses, and influence their subsequent buying behavior...
Persistent link: https://www.econbiz.de/10013148024
Behavioral economists have proposed that loss-averse employees increase productivity when bonuses are "loss framed"--prepaid then clawed back if targets are unmet. We theoretically document that loss framing raises incentives for costly risk mitigation and for inefficient multitasking,...
Persistent link: https://www.econbiz.de/10012479143
Persistent link: https://www.econbiz.de/10012177188