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EMAC Distinguished Marketing Scholar 2012 : respect the data!
Laurent, Gilles
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10010223407
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More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
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Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
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2015
)
3
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pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
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