More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Sandra Laporte; Gilles Laurent
| Year of publication: |
2015
|
|---|---|
| Authors: | Laporte, Sandra ; Laurent, Gilles |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 3, p. 395-410
|
| Subject: | Magnitude insensitivity | Evaluability | Sweepstakes | Subjective winning odds | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Glücksspiel | Gambling | USA | United States | Experiment | Prospect Theory | Prospect theory |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011287120