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Einführung von Innovationen :...
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Experiment
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Talke, Katrin
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Hultink, Erik J.
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Managing diffusion barriers when launching new products
Talke, Katrin
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
27
(
2010
)
4
,
pp. 537-553
Persistent link: https://www.econbiz.de/10003980065
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Information in Launch messages : stimulating the adoption of new high-tech consumer products
Talke, Katrin
;
Snelders, Dirk
- In:
The journal of product innovation management : an …
30
(
2013
)
4
,
pp. 732-749
Persistent link: https://www.econbiz.de/10009771321
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