Managing diffusion barriers when launching new products
Katrin Talke and Erik Jan Hultink
| Year of publication: |
2010
|
|---|---|
| Authors: | Talke, Katrin ; Hultink, Erik J. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 4, p. 537-553
|
| Subject: | Produktentwicklung | New product development | Marktanteil | Market share | Markteintritt | Market entry | B-to-B-Marketing | Business-to-business marketing | Experiment | Regressionsanalyse | Regression analysis | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003980065