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consumers’ choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice …’ choices for wine and beer are influenced by framing, design and visibility of warnings. In both countries, the acceptance of … warnings is higher for beer than for wine and in both cases consumers show higher utility for a logo on the front label: on the …
Persistent link: https://www.econbiz.de/10012510863
consumers' choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice …' choices for wine and beer are influenced by framing, design and visibility of warnings. In both countries, the acceptance of … warnings is higher for beer than for wine and in both cases consumers show higher utility for a logo on the front label: on the …
Persistent link: https://www.econbiz.de/10014485177
% wurde das Bier richtig erkannt, was auf Zufalls- bzw. Rateniveau liegt. Später wurde in einem offenen Test nochmals der … could actually recognize KÖLSCH and ALT at all. Again there was no significant difference - only 55 % of the beer was … blind test, were nearly 50:50, the preferences in the separate open test changed to 78:22 in favour of the home beer. These …
Persistent link: https://www.econbiz.de/10011725557
% wurde das Bier richtig erkannt, was auf Zufalls- bzw. Rateniveau liegt. Später wurde in einem offenen Test nochmals der … could actually recognize KÖLSCH and ALT at all. Again there was no significant difference - only 55 % of the beer was … blind test, were nearly 50:50, the preferences in the separate open test changed to 78:22 in favour of the home beer. These …
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1. Brands : origins, heritage and importance -- 2. The art of branding -- 3. The science of measuring brand performance -- 4. Cross-cultural studies, loyalty, choice, experiments and hypothese -- 5. Research method -- 6. Results : sample comparability and brand knowledge constructs -- 7. Results...
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