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Complexity or simplicity? : designing product pictures for advertising in online marketplaces

Wu, Kewen; Vassileva, Julita; Zhao, Yuxiang; Noorian, Zeinab - In: Journal of retailing and consumer services 28 (2016), pp. 17-27

Persistent link: https://www.econbiz.de/10011433677

How Chinese young consumers respond to gendered advertisement

Chan, Kara; Ng, Yu Leung; Liu, Jianqiong - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 353-364

Persistent link: https://www.econbiz.de/10010469426

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

Advertising spending, mood and level of product information on quality perception

Koetz, Clara; Santos, Cristiane Pizzutti dos; Cliquet, … - In: Managerial and decision economics : MDE ; the … 38 (2017) 3, pp. 314-325

Persistent link: https://www.econbiz.de/10011699992

Attention, recall, and purchase : Experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, Andre - 2021

We conduct an experiment in which subjects read online news articles and are shown ads for brands next to these articles. Using eye-tracking technology, we measure the attention that each individual pays to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10013230318

Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study

Oboudi, Behnam; Elahi, Alireza; Akbari Yazdi, Hossein; … - In: Sport, Business and Management : an international … 13 (2023) 2, pp. 213-227

Persistent link: https://www.econbiz.de/10014317623

Attention, Recall and Purchase : Experimental Evidence on Online News and Advertising

Valletti, Tommaso; Veiga, André - 2021

Persistent link: https://www.econbiz.de/10013235099

Using eye-tracking to understand the impact of multitasking on memory for banner ads : the role of attention to the ad

Guitart, Ivan A.; Hervet, Guillaume; Hildebrand, Diogo - In: International journal of advertising : the review of … 38 (2019) 1, pp. 154-170

Persistent link: https://www.econbiz.de/10012200214

How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad

Yang, Shuai; Carlson, Jeffrey R.; Chen, Sixing - In: Journal of retailing and consumer services 54 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012238342

A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity

Nai, Alessandro; Seeberg, Henrik Bech - In: Journal of marketing communications 24 (2018) 4, pp. 412-432

Persistent link: https://www.econbiz.de/10011880783

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