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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea - In: Economics, management and financial markets 13 (2018) 4, pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
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Understanding the exploration-exploitation dilemma : an fMRI study of attention control and decision-making performance
Laureiro Martínez, Daniella; Brusoni, Stefano; … - In: Strategic management journal 36 (2015) 3, pp. 319-338
Persistent link: https://www.econbiz.de/10010531100
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Path dependence in risky choice : affective and deliberative processes in brain and behavior
Hytönen, Kaisa; Baltussen, Guido; Assem, Martijn J. van den - In: Journal of economic behavior & organization : JEBO 107 (2014) 2, pp. 566-581
Persistent link: https://www.econbiz.de/10011295909
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A ticket for your thoughts : method for predicting content recall and sales using neural similarity of moviegoers
Barnett, Samuel B.; Cerf, Moran - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 160-181
Persistent link: https://www.econbiz.de/10011763945
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Cognitive neuroscience tools in economic experiments investigating the decision making process
Borawska, Anna - In: Folia oeconomica Stetinensia : FOS 17 (2017) 1, pp. 159-169
Persistent link: https://www.econbiz.de/10011780382
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Exposure, experience, and expertise : why personal histories matter in economics
Malmendier, Ulrike - 2021
Persistent link: https://www.econbiz.de/10012643120
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The neuroscience of inspirational leadership : the importance of collective-oriented language and shared group membership
Molenberghs, Pascal; Prochilo, Guy; Steffens, Niklas K.; … - In: Journal of management : JOM 43 (2017) 7, pp. 2168-2194
Persistent link: https://www.econbiz.de/10011731507
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Consumer choice in context : a qualitative meta-analysis and six experiments on the context dependency of consumer preferences
Lichters, Marcel - 2015
Persistent link: https://www.econbiz.de/10011410832
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Neurobiological determinants of economic preferences : four essays in experimental economics
Furtner, Nadja Christine - 2017
Persistent link: https://www.econbiz.de/10012022765
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Induced emotions and economic behavior: an experimental approach
Vogt, Anna - 2017
Persistent link: https://www.econbiz.de/10012064161