The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized … online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can … be identified either from the first name of the producer or from a gendered group of wine producers. Using a Tobit and a …

The South African wine industry has recently launched the world’s first ‘no sulphite added’ wine made from indigenous … Rooibos & Honeybush toasted wood chips. This wood chip contains antioxidant properties known to protect wine from oxidation …. On the other hand, SO2 as a preservative, is often perceived by wine consumers as causing headaches and migraines …

This paper analyzes whether the perception of traditional wine brings value to millennials. Based on survey data and … for traditional wine through a Tobit model methodology. The results suggest that millennials are willing to pay a higher … price depending on demographic factors such as monthly disposable income, on wine involvement variables such as consumption …

Recently, the South African wine industry launched the world's first "no sulphite added" wine made from indigenous … Rooibos & Honey bush toasted wood chips. This wood chip contains antioxidants properties known to protect the wine from … oxidation. On the other hand, SO2, as a preservative, is often perceived by wine consumers as causing headaches and migraine …