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Anreizbasierte Kundenempfehlungen : Forschungsbeiträge zum Forschungsstand und zu den Wirkungen auf den Empfehlenden
Neumann, Madlen - 2015
Persistent link: https://www.econbiz.de/10011504374
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Empowered involvement and word of mouth : an agenda for academic inquiry
Oetting, Martin; Jacob, Frank - 2007
Persistent link: https://www.econbiz.de/10013433060
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Dynamik von Kundenerwartungen im Dienstleistungsprozess : empirische Befunde eines experimentellen Designs zur Bildung und Wirkung von Erwartungen
Bruhn, Manfred; Richter, Mark; Georgi, Dominik - In: Marketing : ZFP ; journal of research and management 28 (2006) 2, pp. 116-133
Persistent link: https://www.econbiz.de/10003318529
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Knowing your customers : using a reciprocal relationship to enhance voluntary information disclosure
Zimmer, J. Christopher; Arsal, Riza; Al-Marzouq, Mohammad; … - In: Decision support systems : DSS ; the international journal 48 (2009/10) 2, pp. 395-406
Persistent link: https://www.econbiz.de/10003943495
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Delegating pricing power to customers : pay what you want or name your own price?
Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2015
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some … customers by reducing prices without setting a reference price. In this experimental study we compare the functioning and the … valuation customers are more likely to use NYOP while high valuation customers prefer a posted price seller. …
Persistent link: https://www.econbiz.de/10010530590
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Tax professional decision biases : the effects of initial beliefs and client preference
Kahle, Jennifer B.; White, Richard A. - In: The journal of the American Taxation Association : a … 26 (2004) Suppl, pp. 1-29
Persistent link: https://www.econbiz.de/10002542068
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Discussion of Tax professional decision biases : the effects of initial beliefs and client preference
Cuccia, Andrew D. - In: The journal of the American Taxation Association : a … 26 (2004), pp. 31-42
Persistent link: https://www.econbiz.de/10002542078
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Confirmation bias in tax information search : a comparison of law students and accounting students
Cloyd, C. Bryan; Spilker, Brian Clark - In: The journal of the American Taxation Association : a … 22 (2000) 2, pp. 60-71
Persistent link: https://www.econbiz.de/10001521534
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Delegating pricing power to customers : pay what you want or name your own price?
Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2017
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers …
Persistent link: https://www.econbiz.de/10011591510
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Delegating pricing power to customers : Pay What You Want or Name Your Own Price?
Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; … - In: Journal of economic behavior & organization : JEBO 136 (2017), pp. 125-140
Persistent link: https://www.econbiz.de/10011852639