Although fake online customer reviews have become prevalent on platforms such as Amazon, Google, and Facebook, little is known about how these reviews influence consumer behavior. This paper provides the first experimental estimates of the effects of fake reviews on individual demand and...

Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing behavior. We collaborate...

Many online platforms have used information technology such as AI to reduce consumers’ information search cost and facilitate their decision-making. Given the variety of online information, such technology is often effective for only specific information types. For rational consumers, search...