Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience
Year of publication: |
2009
|
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Authors: | Hair, Neil ; Rose, Susan ; Clark, Moira |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 8.2009, 1, p. 51-65
|
Subject: | Computernetz | Computer network | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Website |
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