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Der Handel im Spannungsfeld zwischen Erlebnis- und Umweltorientierung - Implikationen einer empirischen Studie
Bekmeier-Feuerhahn, Sigrid; Spieker, Heinrich - In: Handelsforschung 14 (2000), pp. 59-80
Persistent link: https://www.econbiz.de/10001472958
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Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation : eine Analyse der kurz- und langfristigen Effekte
Küster-Rohde, Franziska - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003927072
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Consumer behavior : learning models of purchasing
Haines, George H. - 1969
Persistent link: https://www.econbiz.de/10000054398
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Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Viswanathan, Madhu; Narayanan, Sunder - 1996
Persistent link: https://www.econbiz.de/10000957518
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Procedural rationality in consumer search : an experimental investigation
Butler, David J. - 1992
Persistent link: https://www.econbiz.de/10000846655
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Essays in the measurement of consumer preferences in experimental auction markets
Fox, John Andrew - 1994
Persistent link: https://www.econbiz.de/10000977873
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Predicting hunger : the effects of appetite and delay on choice
Read, Daniel; Leeuwen, Barbara van - 1998
Persistent link: https://www.econbiz.de/10000986091
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Full-scale real tests of consumer behavior using experimental data
Mattei, Aurelio - 1998
Persistent link: https://www.econbiz.de/10000987277
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A psychological approach to individual differences in intertemporal consumption patterns
Brandstätter, Hermann - 1998
Persistent link: https://www.econbiz.de/10000989194