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Influence of trust and conspiracy beliefs on the disclosure of personal data online
Zimaitis, Ignas; Urbonavičius, Sigitas; Degutis, Mindaugas - In: Journal of business economics and management 23 (2022) 3, pp. 551-568
The issue of trust-based personal data disclosure online remains of high importance both in social networking and … disclosure in online shopping. The paper analyses how trust and conspiracy beliefs impact willingness to disclose personal data … some similarities between the impacts of trust and conspiracy believes in case of social networking, but disclose their …
Persistent link: https://www.econbiz.de/10013259225
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Path dependence in risky choice : affective and deliberative processes in brain and behavior
Hytönen, Kaisa; Baltussen, Guido; Assem, Martijn J. van den - In: Journal of economic behavior & organization : JEBO 107 (2014) 2, pp. 566-581
Persistent link: https://www.econbiz.de/10011295909
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Customer reactions in Out-of-Stock situations : do promotion-induced phantom positions alleviate the similarity substitution hypothsis?
Diels, Jana Luisa; Wiebach, Nicole - 2011
Out-of-Stock (OOS) is a prevalent problem customers face at the POS. In this paper, we demonstrate both theoretically and empirically how OOS-induced substitution patterns can be explained and predicted by means of context and phantom theory. We further analyze the relevance of promotions, for...
Persistent link: https://www.econbiz.de/10008989876
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The impact of context and promotion on consumer responses and preferences in out-of-stock situations
Wiebach, Nicole; Diels, Jana L. - 2011
In general, consumer preferences depend on the context of a decision situation. This paper highlights the context-dependence of substitution behavior in out-of-stock (OOS) situations and provides evidence for the relevance of promotion as essential driver of customers' OOS reactions. We...
Persistent link: https://www.econbiz.de/10009266902
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The research on relationship among online game endorsement, adolescent involvement and game purchase intention
Wu, Chao-sen; Tsai, Li-fen - In: International journal of management, economics and … 2 (2013) 3, pp. 205-216
This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...
Persistent link: https://www.econbiz.de/10009793750
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When does the price affect the taste? : results from a wine experiment
Almenberg, Johan; Dreber, Anna - 2009 - Rev. March 2, 2010
We designed an experiment that examines how knowledge about the price of a good, and the time at which the information is received, affects how the good is experienced. The good in question was wine, and the price was either high or low. Our results suggest that hosts offering wine to guests can...
Persistent link: https://www.econbiz.de/10003826777
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Influence of a Company's Social Initiatives on the Consumer Attitude Towards It : Results of Experimental Research
Pawlak, Marek - 2012
This article constitutes an attempt to answer the question whether social initiatives undertaken by a company influence the consumer attitude towards it. The aforementioned aim has been achieved by presenting the results of experimental research. Six scenarios of social initiatives undertaken by...
Persistent link: https://www.econbiz.de/10013098962
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Social Influence in Social Advertising : Evidence from Field Experiments
Bakshy, Eytan - 2012
Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. This approach can increase ad efficacy for two main reasons: peers' affiliations reflect unobserved consumer...
Persistent link: https://www.econbiz.de/10013105318
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Measurement of Consumer Preferences for Bucket Pricing Plans with Different Service Attributes
Schlereth, Christian - 2013
A bucket pricing plan charges a periodic (usually monthly) fixed price that allows consumers to use the service up to a set allowance. The determination of optimal plans requires knowledge about each consumer's simultaneous decision about service subscription, plan choice, and consumption, which...
Persistent link: https://www.econbiz.de/10013092482
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The Research on Relationship among Online Game Endorsement, Adolescent Involvement and Game Purchase Intention
Wu, Chao-Sen - 2013
This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...
Persistent link: https://www.econbiz.de/10013076066