Influence of a Company's Social Initiatives on the Consumer Attitude Towards It : Results of Experimental Research
Year of publication: |
2012
|
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Authors: | Pawlak, Marek |
Other Persons: | Zasuwa, Grzegorz (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Experiment |
Extent: | 1 Online-Ressource (10 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Contemporary Economics, Volume 5, Issue 2, pp. 80-89, 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 30, 2011 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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