Narrow search
Showing 1 - 10 of 887
Cover Image
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma; Matute, Jorge; Palau i Saumell, Ramon - In: The journal of product & brand management 33 (2024) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Cover Image
Augmented reality is the new digital banking : AR brand experience impact on brand loyalty
Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif - In: International journal of bank marketing 42 (2024) 2, pp. 156-182
Persistent link: https://www.econbiz.de/10014521053
Cover Image
Purchase behavior and psychophysiological responses to different price levels
Somervuori, Outi; Ravaja, Niklas - In: Psychology & marketing 30 (2013) 6, pp. 479-489
Persistent link: https://www.econbiz.de/10009775026
Cover Image
Brand love is in the heart : physiological responding to advertised brands
Maxian, Wendy; Bradley, Samuel D.; Wise, Wesley; … - In: Psychology & marketing 30 (2013) 6, pp. 469-478
Persistent link: https://www.econbiz.de/10009775028
Cover Image
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun; Sar, Sela - In: Journal of marketing communications 21 (2015) 4, pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Cover Image
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing - In: Journal of marketing communications 27 (2021) 6, pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Cover Image
Heterogeneity in the consistency of best-worst scale responses
Greenacre, Luke; Dunn, Steven; Mocanu, Ana - In: Australasian marketing journal 23 (2015) 3, pp. 227-234
Persistent link: https://www.econbiz.de/10011383314
Cover Image
The effects of experience on preference : theory and empirics for environmental public goods
Czajkowski, Mikołaj; Hanley, Nick; LaRiviere, Jacob - In: American journal of agricultural economics 97 (2015) 1, pp. 333-351
Persistent link: https://www.econbiz.de/10011294178
Cover Image
Ponderous, proficient or professional? : survey experience and smartphone effects in stated preference research
Sandorf, Erlend Dancke; Grimsrud, Kristine M.; … - In: Environmental and resource economics 81 (2022) 4, pp. 807-832
Persistent link: https://www.econbiz.de/10013167187