Similar Search Results

Advertisement attitude, brand attitude and purchase intention : reciprocal and mediation effect study

Ganesan, P.; Sridhar, M.; Priyadharsani, Saranya - In: International journal of business excellence 9 (2016) 4, pp. 488-510

Persistent link: https://www.econbiz.de/10011660376

Comparing direct and indirect branding in advertising

Hartnett, Nicole; Romaniuk, Jenni; Kennedy, Rachel - In: Australasian marketing journal 24 (2016) 1, pp. 20-28

Persistent link: https://www.econbiz.de/10011484613

The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude

Myers, Jun; Sar, Sela - In: Journal of marketing communications 21 (2015) 4, pp. 284-299

Persistent link: https://www.econbiz.de/10011405890

Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective

Wen, Taylor Jing - In: Journal of marketing communications 27 (2021) 6, pp. 651-669

Persistent link: https://www.econbiz.de/10012624675

Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity

Hsiao, Wei-Hung; Lin, Yu-Hsiu; Wu, Ing-Long - In: Journal of organizational computing and electronic commerce 32 (2022) 1, pp. 45-68

Persistent link: https://www.econbiz.de/10013282416

Competitive advertising on brand search : traffic stealing and click quality

Simonov, Andrey; Hill, Shawndra - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 923-945

Persistent link: https://www.econbiz.de/10012668065

Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications

Kim, Dong Hoo; Kim, Seoyeon; Song, Doori - In: Journal of marketing communications 25 (2019) 6, pp. 645-660

Persistent link: https://www.econbiz.de/10012203354

Brand name recall : a study of the effects of word types, processing, and involvement levels

Shamsollahi, Ali; Amirshahi, Mirahmad; Ghaffari, Farhad - In: Journal of marketing communications 23 (2017) 3, pp. 240-259

Persistent link: https://www.econbiz.de/10011705483

Exploring advertising as an antecedent to brand experience dimensions : an experimental study

Bapat, Dhananjay - In: Journal of financial services marketing : JFSM 23 (2018) 3/4, pp. 210-217

Persistent link: https://www.econbiz.de/10011975284

Brand Search Benefits of Online Advertising : An Eye-Tracking Experiment

van der Lans, Ralf; Wedel, Michel; Pieters, F. G. M. (Rik) - 2014

the impact of competitive clutter on shopping sites? Moreover, if advertising indeed has such direct brand search benefits … exposure to online advertising on brand search performance in a controlled experiment. To provide detailed insights into the … on eye-movement data collected during online brand search. The model contains three search states, namely a localization …

Persistent link: https://www.econbiz.de/10014037105

1
2
3
4
5
6
7
8
9
10
Next
Last