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Identifying appropriate compensation types for service failures : a meta-analytic and experimental analysis
Roschk, Holger; Gelbrich, Katja - In: Journal of service research : JSR 17 (2014) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10010356813
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The nature of an apology : an experimental study on how to apologize after a service failure
Roschk, Holger; Kaiser, Susanne - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 293-309
Persistent link: https://www.econbiz.de/10009786892
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Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia; Roschk, Holger; Ali, Faizan - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 903-920
Persistent link: https://www.econbiz.de/10012880693