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ECONIS (ZBW)
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A method for evaluating and selecting field experiment locations
Trafimow, David
;
Leonhardt, James M.
;
Niculescu, Mihai
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011537259
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2
Which consumers are most responsive to media-induced food scares?
Payne, Collin R.
;
Messer, Kent D.
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
38
(
2009
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10008827111
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3
Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.
;
Albinsson, Pia A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879
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4
Endorser gender and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
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