A method for evaluating and selecting field experiment locations
Year of publication: |
September 2016
|
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Authors: | Trafimow, David ; Leonhardt, James M. ; Niculescu, Mihai ; Payne, Collin |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 3, p. 437-447
|
Subject: | Marketing research | Field experiments | Experimental methodology and design | Potential performance theory | Experiment | Feldforschung | Field research | Marktforschung | Market research | Experimentelle Ökonomik | Experimental economics |
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