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Measuring customer attitudes toward single vs. hybrid retail formats : impact of gender and brand name familiarity
Cho, Yoon C. - In: The journal of applied business research 23 (2007) 4, pp. 79-92
Persistent link: https://www.econbiz.de/10003631937
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Analyzing the effectiveness of public policy advertising on attitudes and behavioral changes
Yun, Bichwi; Cho, Yoon C. - In: Journal of business & economics research 12 (2014) 4, pp. 357-370
Persistent link: https://www.econbiz.de/10010432140