Measuring customer attitudes toward single vs. hybrid retail formats : impact of gender and brand name familiarity
Year of publication: |
2007
|
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Authors: | Cho, Yoon C. |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 23.2007, 4, p. 79-92
|
Subject: | Electronic Commerce | E-commerce | Distanzhandel | Distance selling | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Markenartikel | Brand | Experiment | USA | United States |
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