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Learning under supervision : an experimental study
Iyengar, Radha; Schotter, Andrew - In: Experimental economics : a journal of the Economic … 11 (2008) 2, pp. 154-173
Persistent link: https://www.econbiz.de/10003747109
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The perils of proactive churn prevention using plan recommendations : evidence from a field experiment
Ascarza, Eva; Iyengar, Radha; Schleicher, Martin - In: Journal of marketing research : JMR 53 (2016) 1, pp. 46-60
Persistent link: https://www.econbiz.de/10011450365
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Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah; Fitzsimons, Gráinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
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Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat; El Gamal, Monica - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
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Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.; Du, Katherine M.; Berger, Jonah - In: Journal of marketing 85 (2021) 3, pp. 204-219
Persistent link: https://www.econbiz.de/10012522232